Role: iPad Screen Lead, Image Production Studio

12+ Apple Keynote launches. Tens of thousands of assets.

The Image Production Studio Screen Leads ensure an aesthetic and technical fidelity for all Apple device screen replacement assets.  What does this mean?  We take rough mock-ups from world-class designers and transform them into pixel-perfect content-filled screens, showcasing for the viewer the pristine Apple software experience at larger-than-life resolution.  Long story short, if it’s a marketing image within an Apple device, then the on-screen artwork has come through my team.  Skills required to make this a success include typography, UI design system savvy, not to mention proficiencies in Photoshop, Illustrator, and Sketch.  Attention to detail is second nature.

*Note: Apple is notably proprietary. My contribution to the sample of work below is the content featured on-screen in situ.